I recently discovered White Wheat Flour. It is milled from white whole wheat, rather than red, it has all the fiber and nutrition of traditional whole wheat, with milder flavor and lighter color. It tastes delicious, especially for people who don't really like the grainy taste of Whole Wheat (like my husband). I have been using it to cook this past week and it has been a hit. I didn't have any trouble finding it at my local grocery store. It was right in the baking aisle. I used King Arthurs, but I am sure there must be some other brands out there as well.